Positive Messages at EDGE Banquet
The messages delivered at Wednesday’s Falls City Economic Development and Growth Enterprise, Inc. (EDGE) Annual Banquet and Meeting were overwhelmingly positive. And they were heard by a large number of investor members who nearly filled the banquet room at the Elks Club for an excellent dinner, catered by A & G Steakhouse, and meeting.
Featured speakers for the evening were Kevin Malone, President of the EDGE Board of Directors, Chuck Whitney, EDGE Executive Director, and Steve Kottich, Vice President of Marketing and Sales, an EDGE Board position. Kottich praised the tireless and selfless efforts of Malone and the executive committee, who take time from their jobs and do “a tremendous amount of work” on behalf of economic development in and around Falls City. He singled out Whitney, Bart Keller for his fundraising work and Beth Sickel who he described as “the most talented member of the executive committee” and one who devotes much time to the EDGE effort.
EDGE, Kottich said, provides an invaluable presence in Falls City and the surrounding area. “It is great for me to see where we are at now compared to five or 10 years ago,” said Kottich. “We are all working for the same thing” and with that commitment, “we can’t help but succeed.” While not to be confused with David Letterman, Kottich visually illustrated the top 10 EDGE accomplishments for 2007, including the development of the Falls City brand logo and various materials, including the website, that “effectively market and sell” Falls City as a business and industry “product”. He said the website alone received “over 103,000 hits since it was launched in February.”
EDGE is currently working on a labor survey, Kottich said, in order to “prove that the labor force is here.” He said EDGE continues to develop and work with a number of prospects, not only in the United States but also abroad. EDGE has “proactively marketed Falls City and strengthened relationships with the State of Nebraska and regional marketing partners,” Kottich said, “resulting in significant increase in the number of qualified prospects and site visits to Falls City.”
He thanked Phil Michels of Nebraska Economic Development for his work on behalf of Falls City and EDGE. Not only does EDGE work to find new business and industry, it also encourages and facilitates the retention and expansion of existing businesses, said Kottich. “Falls City manufacturing employment is at the highest level it has been in recent years,” he said. EDGE also played a valuable role in the sale and current refurbishment of Hotel Stephenson and worked with investors who opened the new Runza® restaurant.
Kottich also noted the EDGE role in arranging for a Rural Enterprise Assistance Project consultant to work with small Falls City businesses on a monthly basis, the enhancement of the “competitiveness of the Falls City business location product” through such projects as the new Business Parkway, the welder’s training program and the upgrade of existing industrial properties. “EDGE”, Kottich said, “played a key role in new community development projects, including the new hospital,” while contributing to the improvement in Falls City’s image. He said he has seen an “overall positive attitude among the residents.” This new perception of Falls City and attitude within the community constitute “our most impressive accomplishment. … EDGE has done an excellent job of establishing the organization in the community” and is a “well respected organization,” Kottich said. “A key indicator of success is (that) investors are continuing to invest” in EDGE.
(Kevin) Malone agreed that the number one achievement of EDGE has been to “change the attitude” in Falls City. He said “people want to get involved” and encouraged participation in EDGE, which is an investment in the community. “If we work together, we can accomplish so much more,” Malone said. He also praised the role played by City and County government leaders.
(Chuck) Whitney thanked all of the EDGE directors and staff that have helped him settle into his new job as Executive Director. He also thanked Stephanie Shrader, who served as interim director and “will continue to play a big role in what we accomplish.”
In one other development at the meeting, Charlie Radatz was unanimously elected to an EDGE Board position.
Source: Falls City Journal, January 23, 2008
For more information on Falls City EDGE, please contact EDGE Executive Director at 402.245.2105 or email.

