FC EDGE Rebranding

Tuesday, July 28, 2015

In 2016, Falls City EDGE will embark on its 10th year of leading economic development efforts for Falls City and Richardson County.  We’ve had a very successful past with our current brand but as we enter into our 10th year of service to the area the EDGE Board of Director’s felt it was time to rebrand the organization.  We are pleased to present our new logo, tagline, and color scheme which will also be used by the City of Falls City, please see attached.

The tag line notes Passionate-Proven-Prosperous.  This really embodies the organization because we have a group of Passionate volunteers and citizens who have created Proven results which have led to a Prosperous business and industry community!  We hope you like the new look as it will be unveiled over the next few months as we update our marketing materials and launch our new website.

Brian Daake’s brother, Greg, is Principal and Creative Director for Daake in Omaha, NE – a prestigious marketing firm that specializes in rebranding established organizations.  Greg had the following to say about EDGE’s new look, this rebranding effort by EDGE makes Falls City look “technically savvy, progressive, modern.”  We thought that was a great validation of our rebranding efforts!

Category: Marketing